Find the artists your audience already loves.
Fieldnote matches artists to your project by mapping cultural affinities, audience overlap, and shared interests across 8 domains with Qloo's cultural intelligence. Get a scored, ranked shortlist of artists worth booking, partnering with, or building campaigns around in about 20 seconds.
- Cultural Affinity Scoring
- Audience Overlap Analysis
- Demographic Intelligence
- Taste Graph Matching
- Sync Placement Research
- Artist Discovery
- 6-Step Agent Pipeline
See what comes back
In practice
Describe the scene. Meet the artists.
Write the brief the way you'd tell a sync agent. Fieldnote does the rest.
The brief
“Season 5 transition scene: the group drives out of Hawkins at dusk after a loss. Quiet, wide shots; the music should carry grief and fragile hope without tipping into melodrama.”
Results
girl in red
Emotive · Lo-Fi
96
Harry Styles
Folk Rock · Glam Rock
92
Billie Eilish
Expressive · Minimalist
91
Olivia Rodrigo
Indie Pop Rock · Youthful Anthems
86
Mitski
Emotive Balladry · Indie Pop
79
Output from a real run of the example brief.
The evidence
Every pick earns its place.
No vibes. No hunches. Every artist comes with a cultural fit score, audience overlap, demographic alignment, and the taste tags that connect them to your project.
Shown for girl in red · Stranger Things S5 sample
Cultural fit
0.000
Qloo affinity score measuring how strongly this artist's audience overlaps with the show's viewers.
Audience match
0%
Demographic alignment across age and gender between the artist's audience and the show's.
Taste tags
Cultural descriptors from Qloo's taste graph that connect the artist to the project's tone.
Composite
0
Weighted score: cultural fit 50%, creative fit 30%, audience relevance 20%. Creative fit is scored by evaluating tone, mood and genre alignment between the brief and each artist.
How it works
Six steps. One pipeline.
Zero guesswork.
Describe the scene. Fieldnote resolves it in Qloo, reads the audience, finds the artists, scores every match, and shows the evidence.
Write the brief
Describe the scene, the mood and the audience the way you would for a sync agent.
Stranger Things S5 nostalgic, tense ages 18-34
Fieldnote researches
It resolves your project in Qloo, reads its taste across eight domains, and finds the artists those people share.
→ Entity resolved → 8 Qloo domains → 17.6s
Review the evidence
Every pick carries its scores and the Qloo data behind them, so you can defend the choice.
girl in red affinity 0.935 emotive, lo-fi
The toolkit
Built for the brief,
not the billboard.
Six capabilities working together in one pipeline, each backed by cultural intelligence, not keyword matching.
The engine
One taste graph across every domain.
Qloo maps cultural affinity across music, TV, film, podcasts, books, games, brands and people. Fieldnote taps that graph to find artists whose audiences genuinely share your project's viewers.
Music
Television
Film
Podcasts
Books
Video games
Brands
People
- ~0s
- Brief to shortlist
- 0
- Pipeline steps, fully automatic
- 0
- Qloo domains read per brief
The difference
Spotify finds songs. Fieldnote finds fits.
Without Fieldnote
Genre matching
“This show feels indie, so find indie artists”
Gut feeling
No data on whether the audiences actually overlap
Hours of research
Browsing playlists, reading blogs, asking colleagues
Indefensible picks
“I just thought they'd be a good fit”
With Fieldnote
Audience-level matching
Qloo's taste graph finds artists whose fans are the same people
Real affinity data
Every pick shows its cultural fit, demographic overlap, and taste tags
About 20 seconds
A six-step agent pipeline runs the research automatically
Defensible shortlist
Show the score breakdown to your client, your director, your label
- Eight domains, one graph
- Music, TV, film, podcasts, books, games, brands, people, connected.
- Scores, not opinions
- Every pick backed by Qloo affinity data you can show your client.
- Glass-box pipeline
- See every API call, every score, every connection. Nothing hidden.
Built for
If you’ve ever had to defend a song choice, this is for you.
Built for the people who pick the music.
Music Supervisors
Find the right song for every scene
You sift through huge catalogs per brief and defend picks to directors on gut feel. Fieldnote gives you a scored, evidence-backed shortlist in seconds.
Sync Licensing Agencies
Pitch catalog with data, not just taste
Why does this artist fit the brief's audience? Fieldnote gives you cultural affinity and demographic alignment to back every submission.
Ad Creative Teams
Match music to campaign identity
Campaigns need a track that fits the tone and resonates with the target audience. Fieldnote looks up the brand and surfaces artists whose audiences overlap with it, not just artists in the same genre.
Trailer Houses
Score to a show's cultural DNA
Tight deadlines and no systematic way to match music to a title's identity. Fieldnote resolves the project in Qloo's taste graph and ranks artists by cultural and audience fit.
Common questions
Fair questions.
Spotify recommends music a listener will enjoy, based on listening history. Fieldnote does something different: it finds artists whose audiences culturally overlap with a project's viewers, using Qloo's taste graph. The question isn't "will you like this artist?" but "does this artist's fanbase match the show's audience?"
Qloo maps cultural affinity across music, television, film, podcasts, books, video games, brands and people. Fans of a show tend to share tastes across those domains, and Qloo's API exposes that overlap as affinity scores. Fieldnote uses it to find music that matches a project's audience, not just its genre.
Yes. The brief form takes a project type (TV series, film, ad campaign, trailer, video game or documentary), and Fieldnote looks up that project in Qloo. For an ad campaign it resolves the brand, then finds artists whose audiences overlap with that brand's.
Qloo's raw affinity values sit in a narrow band (for the Stranger Things example, 0.921 to 0.935), so Fieldnote rescales them within each shortlist. A cultural-fit score of 100 means the best match of that set, not a perfect match. Creative fit is not rescaled: it is scored independently against the brief. The raw value is shown in each artist's evidence panel.
It is cultural fit (50%), creative fit (30%) and audience relevance (20%). Cultural fit is Qloo's affinity, and audience relevance compares each artist's age and gender profile with the project's. Creative fit comes from a language model that reads the brief and each artist's Qloo tags and judges tone, mood and genre alignment. The breakdown and the reasoning behind it are shown for every artist.
Start using Fieldnote
See it in action.
Demo
Try a real brief
Start from a pre-filled Stranger Things scene, change anything, and see scored artist matches in about twenty seconds.
Code
Read how it's built
The architecture, the Qloo API integration, the scoring engine, and the decisions we made along the way.
“The best sync placements don't match a genre, they match an audience.”
The thesis behind Fieldnote